Amanda Farley

About Amanda Farley

Amanda Farley is a marketing tour de force, helping define what “integrated marketing” means for transformational brands in the AI agent era. An experienced, multi-award-winning marketer, Amanda guides teams to deliver exceptional results across paid and organic search, social, ecommerce, programmatic, PR, and other modes for truly integrated domination. CMO for Midwest-based Aimclear®, a storied agency with the most US Search Awards of any agency, Amanda champions the work of exceptional marketers for a wide range of amazing clients. She configures a marketing team to align with individual skills, emerging interests, and future career goals.Amanda has a proven track record of crafting integrated marketing programs for scaling businesses, multi location B2C providers, iconic B2B brands, eCommerce upstarts and mainstays alike, non-profits, and many other organizations. Most recently, her leadership and innovative marketing on behalf of Aimclear clients resulted in 17 awards at the Global Excellence, US Search Awards, US Agency Awards and Inc Awards Included Integrated Campaign of the Year (Global), Best PPC Campaign (US Search & Agency Awards) PPC Campaign of the Year (B2B & B2C Global), Paid Social Media Campaign of the Year (Global), Integrated Agency of the Year (Global), Best Small Agency of the Year, Best Small Integrated Agency, Best Use of Data (PPC), Best Use of Search in Health, Best use of Social Media, Best Use of Search in B2B (PPC & SEO), et. al. 2023 Notable Awards Include: Best PPC Campaign (US Search & Agency Awards), Best Integrated Campaign, Best PPC Campaign (Travel/Leisure), Best Use of Search (Health), Best Small Integrated Agency, and Best Small Agency of the Year (PPC). A fixture on the national marketing conference speaking circuit, Amanda generously shares her insight and innovative approaches to marketing with professionals of all skill levels. She is a firm believer that a strong marketing community is essential to challenge one another, push boundaries, and advance the profession for next-gen challenges. Speaking engagements: SMX London, SMX Advanced, Engage Marketing Conference, PubCon Pro, Zenith, MN Search, SMX Report et al. Away from the office, you\'ll find Amanda hanging with the kids, painting, sailing Lake St. Clair, doing yoga, and giving back to her community. She also supports local Detroit K-12 public schools through non-profits, teachers, and fundraising initiatives.

Experience

1. CMO

   Aimclear

   Jan 2023 — Present · Detroit, MI, US

Education

• Central Michigan University

  B.A.A., Public Relations

  2005 — 2010

Skills

• Media Relations
• Digital Marketing
• Social Media Marketing
• SEO
• Copywriting
• Wordpress
• Digital Media
• Google Analytics
• Blogging
• Newsletters
• Social Media
• Press Releases
• Magazines
• Public Relations
• Graphic Design
• Google Adwords
• Team Management
• Marketing Communications
• Manage Client Relationships
• Client Development
• Human Resources
• Digital Strategy
• Email Marketing
• Advertising
• SEO Copywriting
• Marketing
• Mobile Marketing
• Facebook
• Sem
• Feature Articles
• Online Advertising
• Social Media Measurement
• Ap Style
• Integrated Marketing
• Journalism
• Content Strategy
• Corporate Communications
• Social Networking
• Pinterest
• New Media