Amanda Duff

About Amanda Duff

I’m Amanda Duff, a leadership coach and strategic HR advisor with a background in accounting, people operations, and executive leadership inside professional services. In 2025, I was honored to be named a Business Woman of the Year by the San Diego Business Journal, recognizing the work I do helping people and organizations grow, lead, and thrive.I work with two types of clients:1) Ambitious professionals who are rethinking what success looks likeThese are high-performing individuals who’ve built solid careers but are starting to ask deeper questions about what’s next. They want more alignment, more space, more impact—but don’t want to blow up everything they’ve built to get there.I offer private coaching and lead Now What Insiders, a membership space for reflection, guidance, and growth.2) Small businesses and lean leadership teams navigating growth, change, or people challengesThese are organizations who want their culture to match their vision but don’t have the in-house resources to get there. I support them with leadership development, strategic HR consulting, and practical people systems that support both performance and well-being.My sweet spot is helping people and organizations create clarity, make confident decisions, and build momentum in the right direction. Whether you’re navigating a shift in leadership, team structure, or personal priorities, I’m here to help you move forward with purpose.

Experience

1. Founder & Leadership Coach Strategic HR Consultant

   Now What Hr

   Feb 2025 — Present · Carlsbad, CA, US

   I help high-achieving professionals and small business leaders gain clarity, improve performance, and lead with purpose.For individuals:Private coaching and membership support for professionals navigating career shifts, leadership growth, and personal reinvention.For businesses:Strategic HR consulting and leadership development for growing teams - focused on culture, clarity, and capability.

Education

• California State University, Fullerton

  Bachelor of Arts (BA), Accounting and Business/Management

• California State University San Marcos

  Extended Studies, Human Resources Management Certificate

• Brandman University

  Master of Science in Human Resources - MSHR, Human Resources Management

Skills

• Outlook
• Access
• Quickbooks
• File Maker Pro
• Budgets
• HR Policies
• Customer Service
• Time Management
• Gaap
• Tax
• Adobe Acrobat
• Microsoft Word
• Society for Human Resource Management (Shrm)
• Human Resources
• Recruiting
• HR Strategy
• Microsoft Office
• Powerpoint
• Microsoft Excel