Amanda Eckerle

About Amanda Eckerle

With a career defined by leadership roles in account management, client leadership, and marketing across agency, manufacturing, and merchandising landscapes, I have honed my ability to spearhead growth initiatives and exceed financial targets through carefully crafted, insight-driven marketing strategies. As the Director of Client Leadership at Blue Chip Marketing, I leor E&J Gallo and Bob’s Red M client accountsill. My strategic approach has revitalized Gallo’s competitive edge and set Bob’s Red Mill on a trajectory to double its size by 2030, challenging industry giants. I have been instrumental in surging revenue and expanding account portfolios through deep market analysis, creative ideation, and leveraging omnichannel technical expertise. My leadership style is rooted in empathy, curiosity, active listening, and a solid EQ. This foundation enables me to mentor teams, cultivate meaningful partnerships, and navigate complex brand landscapes with agility. I thrive on creating tailored solutions that maintain category leadership and redefine market standards. Before joining Blue Chip Marketing, I advanced from Project Manager to Account Manager at Moss, Inc, mastering retail fixture creation and print production. Earlier in my career, I progressed from Intern to Merchandiser/Product Manager at Roman & Sunstone, where I learned the intricacies of brand positioning and retail success within the jewelry sector. I enjoy running a profitable rental property and exploring Chicago with my family in my spare time.

Experience

1. Associate Director, Client Leadership

   Blue Chip

   Feb 2023 — Present · Chicago, IL, US

Education

• DePaul University

  Master of Business Administration - MBA, Marketing

  2020 — 2022

• American InterContinental University

  Fashion Merchandising

  2011 — 2011

• Missouri State University

  Bachelor of Science (BS), Fashion Merchandising

  2009 — 2013