Amanda Echeverria
Associate Category Merchant @Tractor Supply Company
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WORK HISTORY
Associate Category Merchant @Tractor Supply Company
Nashville, TN, US
Develop and execute merchandising initiatives for assigned product lines to meet sales goals.• Lead vendor relationships for assigned categories and facilitate assortment planning & selection, margin analysis, promotional strategies, and performance optimization.• Serve as the primary point of contact for internal partners across ecommerce, merchandising, marketing, and operations to drive omni-channel alignment.• Analyze competitor pricing and assortments to identify assortment gaps and new opportunities.
EDUCATION
Palm Beach Atlantic University
Bachelor of Science in Business Administration, International Business
ABOUT AMANDA ECHEVERRIA
Hi there! I’m Amanda Echeverria I LOVE working with a team to build and test online retail experiences that are highly informed by users and the actual problems that they face SKILLS: SQL, Conversion Rate Optimization, Product Catalog Management, Growth Marketing, Category Management, A/B Testing, Data Visualization, User Interviewing, Assumption Testing, Product Merchandising, Product Attribution, Social Media Marketing, Experimentation, Customer Journey Mapping, Product & Project Management, Product Design, Photography and more.TOOLS: Optimizely, JIRA, Asana, Figma, GA4, Miro, Klaviyo, Hotjar, Excel, Tableau Desktop, dotCMS, Confluence, Semrush, Figjam, Ads Manager, InDesign, Powerpoint, Brandwatch, and more.FRAMEWORKS: Continuous Discovery Habits, Scrum, ICE Method, User Story Mapping, Opportunity Mapping (OSTs), Customer Journey Mapping, OKRs, KPIs, and more.INTERESTS: Pickleball Fitness Health & Wellness Cold Plunging Travel🤍 Autoimmune Disease Awareness
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