Amanda McKinney
- Role
- Head of Marketing at Wellthi
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Amanda McKinney
Dedicated to driving positive change through strategic marketing, public relations, and…
Experience
Head of Marketing
Jan 2023 — Present
Wellthi is a one-of-a-kind company that brings to life Community Finance by delivering an embedded social platform experience within a financial institution\'s digital ecosystem to acquire and retain MilZ consumers with relevant, snackable, enticing, and factual financial information. Selected Contributions: Led overall strategy, development, execution, and technical build-out of the Wellthi Social Media Content Platform App architecture and ecosystem. Orchestrated comprehensive and complete social media and go-to-market growth plan, delivering over industry-standard conversion, activity, engagement, and retention rates across social media and financial platform standards, meeting all Marketing brand awareness, consumer sentiment, and overall business KPIs. Developed and managed compelling and engaging content while still exceeding all metrics and driving partner, company, and marketing objectives. Advises CEO as a trusted advisor and collaborative leader, providing insights, learnings, and recommendations for user growth and business expansion, leaning on social platform architecture, growth marketing strategies, and engineering content platforms to disrupt the disruptors. Established overall brand, marketing strategy, vision, and focus for Wellthi Technologies corporate and product efforts across B2B and investor verticals, yielding positive brand awareness and sentiment. Launched generative AI solutions with content development, engineering, and product development in the Financial Advice arena, yielding results and investor confidence. Defines total media spend, paid amplification, channel allocation, performance, social selling, influencer marketing, and creator integration. Skills: Performance Marketing · Content Marketing · FinTech · Full Funnel Lifecycle Marketing · Corporate Identity · Strategic Planning · Leadership · Data Driven Story Telling · Business Analytics · Brand Development · Creative Strategy
Education
DePaul University
Bachelor of Arts - BA, Marketing and Communications
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