Amanda Hallock
Director of Marketing, Americas @Stratasys
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WORK HISTORY
Director of Marketing, Americas @Stratasys
Austin, TX, US
Leads a 6-person marketing and demand generation team for the Americas region.• Shapes go-to-market strategy to drive marketing pipeline for aggressive annual goals and responsible for achieving key performance indicators for customer lifecycle marketing. • Collaborates with sales, brand marketing, PR, marketing operations, and channel partners to drive demand generation through digital marketing, CRM strategies, events and trade shows, webinars, experiential marketing, and channel marketing initiatives.
EDUCATION
Indiana University Bloomington
B.S. Marketing, Kelley School of Business, Marketing
Gies College of Business - University of Illinois Urbana-Champaign
Master of Business Administration - MBA
SKILLS
ABOUT AMANDA HALLOCK
I’m a marketing leader with over 20 years of experience developing data-driven marketing strategies and tactical plans that produce business results. My professional experience extends from startups to a highly matrixed Fortune 100 company and spans multiple industries. I bring a passion for continuous improvement and a laser focus on solving the right problems, developing creative solutions, improving the customer experience, and driving results on a broad scale. As a leader, I bring an inclusive style that encourages, motivates, and develops the strengths of individuals and teams. I enjoy building client and cross-functional partnerships, aligning stakeholder priorities, and leading a collaborative effort that brings key strategies to life. Industries Served Manufacturing, Smart Energy, Financial Services, and TechnologyAreas of Expertise Strategic Marketing, B2B & B2C Marketing, Digital Marketing, Program & Project Management, Continuous Improvement, Vendor Management, Client Services, Customer Engagement and Retention, Customer Experience, Customer Segmentation, Integrated Marketing Campaigns, Data Analytics & Insights, Journey Mapping, SEO, Website Development, Media Planning and Creative Development for Traditional, Paid Social, Programmatic Digital & SEM, Budgeting and ForecastingTechnical Skills and Platforms Microsoft Office Suite, MS Teams, Google Docs, SharePoint, Constant Contact, Basecamp, TeamGuru, Zoho project management, Google Analytics certification, Google Data Studio, Tableau beginner, Alteryx beginner, Outgrow, and Hotjar
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