Amanda Winters Cheung

About Amanda Winters Cheung

I’m a global communications leader with more than a decade of experience helping tech and SaaS companies build trust, align teams, and drive business outcomes through strategic messaging. I bring a journalist’s instincts, a storyteller’s heart, and an operator’s focus to every project – whether internal, external, or somewhere in between.My expertise spans executive and employee communications, PR and media strategy, brand storytelling, change and crisis response, and corporate reputation management. I partner closely with C-level leaders across Marketing, HR, Legal, Sales, and Product to deliver high-impact communications that support business growth and cultural alignment.At Quest Software, I lead internal corporate and executive communications in support of AI innovation, customer-centric growth, and thousands of employees all over the world. I’ve helped navigate reorgs, M&A, and global team transitions with clarity and care, all while reinforcing Quest\'s culture.Previously, I built global communications frameworks at HTC Vive and shaped integrated external campaigns at Edelman for Microsoft, SAP Concur, and Blue Nile. Across every role, I focus on connecting strategy to story, ensuring the message lands with the people who matter most and provides clarity, alignment, and impact.I\'m driven by mission, but I understand the mechanics – and I bring both to the table.

Experience

1. Director, Executive & Internal Communications and Culture

   Quest Software

   Oct 2025 — Present · Seattle, WA, US

   Quest Software enables enterprises to unlock the promise of AI by helping to build a foundation of AI-ready data, AI-powered identity and endpoint security and modern cloud-native platforms. More than customers - including 95% of the Fortune 500 trust Quest to drive transformation, minimize risk and unlock the full value of their data. Overview:• Lead executive and internal communications strategy for Quest Software, advising the CEO, C-suite, and Board Chair on high-visibility messaging, organizational change, and companywide engagement.• Drive enterprise-level initiatives including All Hands, HR communications, acquisitions/reorgs/WFRs, employee survey communications, and security response communications, ensuring alignment with business objectives and leadership priorities.• Champion Quest’s Equality & Inclusion Council, advocating for employee needs with executives and providing guidance to Employee Resource Group (ERG) leaders to advance a culture of inclusion and belonging.• Partner with business leaders on strategic programs for customer success and retention, building toolkits, leadership messaging, and manager enablement.• Member of the AI Steering Committee and CEO\'s Key Leaders• Delivered measurable results including increasing employee survey participation from 78% to 92%, boosting All Hands live participation by 20%, and tripling replay viewership.• Mentor emerging comms leaders across ERGs and business units.

Education

• Western Washington University

  BA, Journalism, humanities

  2006 — 2009

• Peninsula College

  AA, General studies

  2004 — 2006

Skills

• Project Team Management
• Cision
• Event Based Marketing
• Telephone Skills
• Pitching Stories
• Pitching Media
• Photography
• Ap Style
• Team Management
• Identifying Trends
• Media Coverage
• Typing
• Editorial
• Reporting
• Storytelling
• Customer Service
• Journalism
• Marketing Event Planning
• Newspapers
• Facebook
• Press Releases
• Event Management
• Project Management
• Employee Relations
• Employee Training
• Media Pitches
• Phone Skills
• Writing
• Social Media Integration
• Social Media
• Diversity & Inclusion
• Editing
• Press Coverage
• Customer Relations
• Strategic Public Relations Planning
• Special Events
• Public Relations
• Internal Communications
• Story Pitching
• Proofreading