Amanda Croce
Chief Marketing Officer at Club Pilates
- Role
- Chief Marketing Officer at Club Pilates
- Location
- Newport Beach, CA, US
- LinkedIn followers
- 500 followers
About Amanda Croce
I am currently the Chief Marketing Officer at Xponential Fitness for Club Pilates.I\'ve specialized in both the luxury brand sphere and the entertainment sphere. I\'ve worked with high visibility clients to curate, monitor and engage specific audiences, including specific Luxury, and Uber Luxury audiences. I\'ve also worked with clients to focus on audiences specifically tailored to entertainment content, ranging from show specific, movie specific and genre specific.I\'ve worked with social media teams, strategy, analytics, data science, programmatic and consumer insights teams to integrate findings, creative optimizations, campaign ideation and actionable insights throughout varied facets of advertising and marketing. I\'m really interested in the malleability and continued growth of social media and I want to continue to utilize data analysis and research to distill innovative and creative approaches to campaigns. I\'m passionately interested in the analytics and the ever evolving nuances of the DMP environment and audience analysis.
Experience
Chief Marketing Officer
Jan 2022 — Present · Irvine, CA, US
Lead all marketing & strategy for the world\'s largest Pilates brand and franchise.
Education
University of Connecticut
Bachelor of Arts (B.A.), Research Concentration, Double Major in Neurobiology and The Psycho-social Aspects of Human Sexuality, Minor in Neuroscience
Pomperaug Regional High School
High School Degree
Skills
- Data Analysis
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Social Networking
- Social Media Measurement
- Google Analytics
- Media Planning
- Outlook
- Social Intelligence
- English
- Social Media Monitoring
- Public Speaking
- Television News Production
- Microsoft Office
- Univariate and Variate Analysis
- Social Media Analysis
- Market Research
- Boolean Searching
- Facebook Analytics
- Final Cut Pro
- Matlab
- Indesign
- Analysis
- Spss
- Windows
- Customer Service
- Television Studio Production
- Burrellesluce
- Social Media
- Qualitative Research
- Digital Media
- Research
- Strategic Planning
- Teaching
- Radian6
- Compete Pro
- Marketing Research
- Microsoft Word
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