Amanda L Cramer

About Amanda L Cramer

I build video strategy that helps brands grow and connect with real people.For the past decade, I’ve led creative across social and digital, turning big ideas into content audiences actually choose to watch. I care deeply about story, but I care just as much about results. The work should feel thoughtful, clear, and aligned with the brand, and it should perform.I’ve built and scaled video initiatives from the ground up, led cross-functional teams, and produced campaigns for national audiences that have increased viewership by more than 70 percent. I’m involved in the full process from concept and scripting through production, post, and optimization. I enjoy both the big-picture strategy and the details that make a project run smoothly.I\'m always open to connecting with teams building smart, intentional digital content.

Experience

1. Creative Director

   Bill of Rights Institute

   Feb 2024 — Present · Arlington, VA, US

   Lead creative strategy and execution for 100+ video and multimedia assets annually across campaigns, educational initiatives, and brand storytelling efforts• Partner with executive leadership, marketing, development, and education teams to translate organizational goals into clear creative strategy, production scopes, and visual narratives• Own the end-to-end video lifecycle, from concept development and treatments through directing, post-production, and distribution, ensuring work meets both strategic and creative standards• Plan and manage production schedules, resourcing, and workflows across multiple concurrent initiatives, increasing output by 80% while maintaining 100% on-time delivery• Serve as senior creative lead in stakeholder and client-facing meetings, presenting concepts, timelines, and creative rationale while balancing vision with operational realities• Establish and uphold creative standards across video, motion, and design, ensuring consistent brand application, craft quality, and storytelling clarity• Manage external vendors, freelancers, and production partners by defining scope, estimating hours, negotiating budgets, and overseeing delivery against creative and operational benchmarks• Built and scaled structured pre-production, production, and post-production workflows, streamlining planning, approvals, and delivery across a high-volume video slate

Education

• Penn State University

  Bachelor’s Degree, Cinematography and Film/Video Production

Skills

• Tutoring
• Literacy
• Social Studies
• Classroom Management
• Curriculum Design
• Curriculum Development
• Elementary Education
• Classroom
• Educational Leadership
• Lesson Planning
• Educational Technology
• Differentiated Instruction