Amanda Clark

About Amanda Clark

I am a Fractional CFO and financial consultant specializing in providing strategic financial leadership to founder-led and growth-stage businesses.I partner with executive teams to build scalable financial infrastructure, improve cash flow visibility, and support data-driven decision-making across organizations navigating growth, expansion, or operational complexity. My focus extends beyond traditional accounting to include budgeting and forecasting, KPI development, financial modeling, and long-term strategic planning.I work closely with founders and leadership teams to translate complex financial performance into clear, actionable insights that support smarter operational and investment decisions. This includes evaluating new service lines, optimizing pricing models, supporting multi-location expansion, and implementing financial systems designed to scale alongside the business.As companies increasingly adopt AI and modern automation tools to operate more efficiently, I am particularly interested in how finance leaders can leverage technology to streamline reporting, enhance forecasting accuracy, and provide higher-quality strategic guidance in leaner operating environments.Currently pursuing my MBA at Rutgers University to further deepen my expertise in financial strategy and organizational leadership.Core Focus AreasFractional CFO Services • Cash Flow Management • Budgeting & ForecastingFinancial Modeling • Strategic Planning • KPI DevelopmentMulti-Entity Financial Management • Operational FinanceProcess Automation • AI-Enabled Reporting WorkflowsFounder & Executive AdvisoryI am always open to connecting with founders, operators, and fellow finance professionals interested in building scalable, data-informed businesses.

Experience

1. Company Owner

   Smartreach Consulting

   Jan 2025 — Present · Princeton, NJ, US

   At SmartReach Digital Marketing, I partner with growth-focused service-based businesses to build scalable, data-driven marketing systems that align digital strategy with financial performance.Our work goes beyond traditional social media management. We develop and implement comprehensive digital strategies designed to attract high-value clients, optimize conversion, and support long-term business growth. By combining marketing execution with fractional CFO insight, we help business owners understand not just how to generate leads — but how to generate profitable revenue.My role includes:Developing client acquisition strategies aligned with growth targetsTranslating marketing data into actionable financial insightsBuilding content ecosystems that support SEO and AI visibilityOptimizing conversion pathways from social and web trafficSupporting new service line or offer expansionThe goal is simple: create a credible, professional digital presence that attracts the right clients and supports enterprise value — especially for owners planning to scale or exit within the next 3–5 years.

Education

• Rider University

  B.S.B.A, Finance

  2008 — 2010

• Kean University

  Marketing

  2006 — 2007

• Rutgers Business School

  MBA Candidate

  2023 — 2024

Skills

• Training
• New Business Development
• International Trade
• Business Process Improvement
• Healthcare Management
• Plastics Recycling
• Business Development
• Word
• Communication
• Public Speaking
• Microsoft Office
• Sales
• System Administration
• Market Research
• Powerpoint
• Microsoft Excel
• Marketing
• Strategic Planning
• Data Entry
• Commercial Real Estate
• Leadership
• Excel
• Social Media Marketing
• Contract Negotiation
• Construction Management
• Financial Accounting
• Business Strategy
• Finance
• Risk Management
• Social Media
• Investments
• Microsoft Word
• Business Planning
• Sales Management
• Administration
• Team Building
• Management
• Financial Management
• Financial Analysis