Amanda Dunham
Trade Marketing Manager at MAPA Professional
- Role
- Trade Marketing Manager at Newell Brands
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Amanda Dunham
A dynamic communications and marketing professional with 6+ years of experience with a…
Experience
Trade Marketing Manager
Oct 2021 — Present
Assist the MAPA Brand Development Team to identify with new product opportunities for the US market-Market analysis, competitor analysis, pricing, communication, product specifications, sales tools and support-Arrange and set up USA testing required to sell product into the USA market-Develop new price lists based on supplier increases and distribution to customers via Salesforce-Manage the controlled deployment of budgeted marketing funds that maximize product line and product growth within MAPA’s USA focus markets-Ensure that packaging and labels have necessary USA markings-In collaboration with the Brand Development team, develop digital/print literature specific to NA Market such as collateral material, advertising, and social media posts-Responsible for the management of trade shows for both MAPA AdvanTech and Professional-Manage and update the USA portion of the website-Develop and create effective training modules for both Professional and AdvanTech lines and conduct training sessions.
Education
University of North Carolina at Charlotte
Bachelor’s Degree, Communication Studies, Concentration in Public Relations
2014 — 2016
Rowan-Cabarrus Community College
Associate’s Degree, Assoicate of Arts
2012 — 2014
Skills
- Communication
- Social Media
- Video Editing
- Journalism
- Teamwork
- Graphic Design
- Time Management
- Public Relations
- Imovie
- Powerpoint
- Broadcasting
- Research
- Social Networking
- Public Speaking
- Leadership
- Event Planning
- Microsoft Word
- Customer Service
- Microsoft Office
- Press Releases
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