Amanda Canberg
Executive Director, Insights & Analytics | Head of US Center of Excellence | Pharma Strategy | Forecasting | Market Access | AI-Driven Insights Leader
- Role
- Head of Integrated Insights at McKesson
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Amanda Canberg
Over two decades of expertise spanning commercial strategy, sales operations, and advanced analytics, I’ve built a career at the forefront of the pharmaceutical industry, driving innovation, transformation, and measurable success across generic, brand, and specialty markets. My passion lies in crafting strategies that bridge complex data ecosystems with actionable insights, empowering organizations to navigate challenges and seize growth opportunities. From overseeing portfolios with hundreds of molecules to successfully launching over 50 molecules across diverse therapeutic areas, I’ve developed an acute understanding of market dynamics, pricing strategies, and revenue optimization. My leadership has consistently positioned organizations to excel in competitive landscapes, including navigating pricing complexities and regulatory impacts. Throughout my career, I’ve spearheaded transformational initiatives, such as redefining enterprise teams for enhanced accountability and cohesion, leading to broader business impact. I’m driven by a commitment to innovation, authentic leadership, and delivering tangible results that make a lasting impact and enhance the patient journey.
Experience
Head of Integrated Insights
May 2023 — Present · Dallas-Fort Worth, TX, US
Led a 30+ member Commercial & Strategic Analytics team supporting $300B+ pharma and healthcare operations • Delivered enterprise-level forecasting, performance analytics, and AI-driven insights across payer, provider, and pharma segments • Developed Monte Carlo-based forecasting and predictive models to guide launch planning, pricing strategy, and market access • Partnered with executive leadership to translate data into actionable growth strategies across commercial functions • Modernized commercial analytics platforms, integrating AI/ML, automation, and visualization for faster, smarter decision-making • Directed insight delivery across sales, marketing, and customer success—impacting GTM strategy, retention, and ROI • Championed AI literacy and built scalable frameworks to embed data-driven decision-making across commercial teams • Oversaw vendor relationships, data platform alignment, and talent development across analytics functions
Education
Villanova University
Six Sigma Green Belt
Fairleigh Dickinson University
Bachelor of Science (BS)
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