Amanda Reiter

About Amanda Reiter

Results-driven digital marketing leader with 17 years of experience in performance marketing, media strategy, and digital transformation across the hospitality, franchising, and pharmaceutical industries. Proven track record of leading cross-functional teams, driving revenue growth, and optimizing multi-million-dollar budgets. Adept at leveraging data analytics, marketing automation, and omnichannel strategies to enhance customer acquisition and retention. Passionate about innovation, delivering measurable business impact, and experiential travel.Revenue Growth & Profitability: Led digital transformation initiatives, increasing paid media efficiency by 24%, unlocking new revenue streams, and enhancing omni-channel integration across regional hotel properties.Strategic Digital Leadership: Developed and executed comprehensive digital strategies, driving direct channel revenue growth for Hyatt’s Latin America & Caribbean portfolio.Leadership & Influence: Directed a team of marketing professionals, optimizing a multi-million dollar digital budget and ensuring business alignment with performance-driven insights.

Experience

1. Regional Director, Digital Strategy & Performance (Lac)

   Hyatt

   Jan 2025 — Present

   Develop and execute comprehensive digital strategies to achieve company business objectives, increasing direct channel revenue growth for 125+ Hyatt Hotels in Latin America & The Caribbean (LAC)• Own responsibility for multi-million digital marketing budget, directing investment strategies that drive sustained revenue growth and increased customer lifetime value. • Develop and deploy digital tactics supporting member growth, occupancy rates & revenue, and the online digital customer experience for hotels in the LAC region.• Collaborate cross-functionally with marketing, product, and IT teams to ensure digital initiatives are aligned with overall business strategies and seamlessly integrated across departments.• Lead digital transformation initiatives, optimizing digital strategies to align with business objectives and drive sustained revenue growth.

Education

• Penn State University

  Bachelor's degree, Advertising; Spanish

  2003 — 2007

Skills

• Direct Mail
• Media Buying
• Television
• Outdoor Advertising
• Budget Forecasts
• Google Adwords
• Direct Marketing
• Marketing Strategy
• Production Budgeting
• Digital Marketing
• Advertising
• Strategic Planning
• Account Management
• Client Liason
• Google Analytics
• Media Planning
• Radio
• Online Advertising
• Email Marketing
• Project Estimation
• Integrated Marketing