Amanda Merrifield
Co-founder & Principal Consultant @Appliid Ai
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WORK HISTORY
Co-founder & Principal Consultant @Appliid Ai
EDUCATION
Dalhousie University
Fellow of the Credit Union Institute of Canada (FCUIC)
Royal Roads University
Master of Business Administration (M.B.A.), Executive Management
The University of British Columbia
Bachelor of Business Administration (B.B.A.)
SKILLS
ABOUT AMANDA MERRIFIELD
AI Consultant | Product Launch Aficionado | Marketing Strategist | Ice Cream Entrepreneur From launching Metal Cards at KOHO to shaping product narratives at Later and founding Parlour Ice Cream, my career spans fintech, SaaS, and CPG — always grounded in clear storytelling and thoughtful execution.As Senior Product Marketing Manager at KOHO, I led the go-to-market for one of the company’s most high-profile launches, blending customer insight, positioning, and cross-functional alignment to bring a new premium product to life.Whether in a startup kitchen or a scaling tech team, I’m passionate about connecting the dots between product, brand, and customer — and helping teams grow in the process.Let’s connect and create something impactful.
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