Amanda Betts
Growth, GTM & Brand Strategy Leader | PE-Backed SaaS | Pipeline, Positioning & Team Transformation | Big Fan of Dogs
- Role
- Vice President Marketing at Buildout
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Amanda Betts
I lead marketing as a business function by aligning brand, positioning, and demand strategy to measurable growth and organizational momentum.My career has spanned digital agencies, global enterprises, and high-growth SaaS environments, and today I serve as Vice President of Marketing partnering with executive leadership and private equity stakeholders to shape go-to-market strategy, strengthen market narratives, and deliver capital-efficient pipeline contribution. I’ve guided teams through transformation, rebuilt acquisition infrastructure, and helped stabilize multi-product platforms while improving marketing efficiency and supporting revenue outcomes.I’m particularly excited by environments navigating change albeit product integration, repositioning, scaling, or category evolution where clarity, alignment, and leadership matter most. Building capable teams, strengthening strategic voice in the market, and translating complexity into compelling narratives are where I do my best work.Outside of work, I’m a traveler, nonprofit contributor, hobbyist interior designer, and dog enthusiast. Curiosity and perspective shape how I lead just as much as experience.Always open to connecting with leaders passionate about growth, innovation, and building great teams.
Experience
Vice President Marketing
Dec 2024 — Present · Chicago, IL, US
Executive marketing leader responsible for integrated strategy across demand, brand, and go-to-market execution during product consolidation and organizational restructuring. Partner to CEO and private equity stakeholders driving pipeline performance, capital efficiency, and market positioning.
Education
University of Wisconsin–Oshkosh
Bachelor of Arts, Advertising and Public Relations
2006 — 2009
Skills
- Copywriting
- Web Design
- Adobe Creative Suite
- SEO
- Mobile Marketing
- Mentoring
- Illustrator
- Email Marketing
- Social Networking
- Outlook
- Social Media Marketing
- Microsoft Office
- Digital Marketing
- Event Planning
- Photoshop
- Indesign
- Microsoft Excel
- Online Marketing
- Email Marketing Software
- Marketing
- Marketing Strategy
- Public Speaking
- Advertising
- Social Media
- Media Relations
- Blogging
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