Amanda Berneburg

About Amanda Berneburg

Strategic, proven leader and liaison between multiple internal stakeholders. Track record for successfully bringing designers, developers and program managers together to launch successful digital products and initiatives. Demonstrated ability to create user-focused experiences using owned channels. Change-management expert, supporting internal users and organizations through significant system upgrades. Excels at problem-solving by partnering with the team and maximizing their strengths.

Experience

1. Principal Technical Product Manager

   Red Hat

   Jan 2023 — Present · Pittsburgh, PA, US

   Key Milestones:Community Platforms (Jan–Apr 2023): Hired to lead product strategy for open source community websites Opensource.com and EnterprisersProject.com, overseeing platform improvements until a company-wide reorganization shifted priorities.Team Support & Strategic Flexibility (Apr–Sep 2023): Stepped in to support cross-functional teams during staffing transitions, including coverage for teammates on maternity leave and internal reallocation of resources.Ansible Digital Experience (Sep 2023–Early 2024): Partnered with the Ansible business unit and internal teams to consolidate and modernize web content, successfully migrating Ansible.com content to RedHat.com to improve product visibility and unify messaging.Ansible PLG & SaaS Offering (Early 2024–Jul 2025): Led product-led growth (PLG) efforts for Ansible Automation Platform Service on AWS—a managed SaaS solution—focused on digital user journeys, onboarding, and evaluation pathways to drive adoption.Current Focus: Driving AI-powered acceleration across Red Hat’s Learn & Try portfolio, with emphasis on improving product access experiences for RHEL and Ansible through trials, interactive learning, and self-serve workflows.Working closely with cross-functional stakeholders in marketing, product, and engineering, I help align Red Hat’s digital strategy with modern buyer expectations—ensuring that evaluation experiences are seamless, scalable, and conversion-driven.

Education

• Westminster College

  Bachelor of Arts

Skills

• Social Media Marketing
• Web Analytics
• Strategic Communications
• Marketing Communications
• Facebook
• Online Marketing
• Public Relations
• Online Communications
• Online Reputation Management
• Social Media
• Digital Media
• Information Architecture
• Project Planning
• Marketing
• Web Project Management
• Digital Strategy
• Email Marketing
• Higher Education
• Digital Marketing
• Twitter
• Google Analytics
• Web Content Management