Amanda Cosanni

About Amanda Cosanni

As a marketing executive and bar-raiser, I bring 15+ years of experience in demand generation, digital marketing, MarTech and full-funnel strategy. I specialize in data-driven integrated marketing and building high-performing teams that deliver measurable growth for global brands across the Fortune 100, ASX100 and Internet Retailer Top 500.Thriving at the intersection of strategy, creativity and analytics, I deliver solutions that improve customer experiences and create meaningful business impact.My expertise includes digital transformation, marketing technology and growth architecture, enabling organizations to scale effectively. I’ve earned recognition through HSMAI Adrian Awards, Marriott’s Global Award for Americas Marketing Team of the Year and the CHEP North America Circle of Excellence Award, reflecting results achieved through innovation, collaboration and execution.I hold a Master’s in International Business (MAIB) and am an HSMAI Certified Hospitality Digital Marketer (CHDM), combining deep domain knowledge with a global perspective and a commitment to lifelong learning.Whether leading enterprise strategy, mentoring talent or solving complex challenges, I bring tenacity, empathy, humor and a growth mindset to every engagement. As a former competitive soccer player, I value teamwork, agility and precision—qualities that shape how I lead and deliver results.

Experience

1. Director, Demand Generation, Digital & Integrated Marketing

   CHEP

   Apr 2022 — Present

   Lead US marketing function and multi-million dollar budget delivering strategic thought partnership, omni-channel marketing programs and North America go-to-market activation for global supply chain leader advancing the smart and sustainable movement of goods with $2.4B U.S. pallet revenue• Accelerated growth and value enablement through data-driven segmentation, building MarTech capabilities including multiple Salesforce platform integrations, utilizing Generative AI in content production, crafting compelling storytelling, establishing prioritization for impact process and directing scalable, full-funnel and automated digital marketing• Generated 12M targeted impressions and significant pipeline with multi-channel campaign utilizing 100+ creative assets for digital, print and sales tools• Created customer-centric engagements, reduced sales cycles and enhanced seller efficiency with integrated sales enablement platform leveraging predictive content and digital sales rooms• Grew and developed a hybrid-based team by +70%, including 3 manager promotions, while consistently maintaining employee engagement above benchmark

Education

• University of Florida - Warrington College of Business

  M.A. in Business Administration, International Business

  2004 — 2005

• University of Florida

  Bachelor of Science - BS, Psychology

  2000 — 2004

Skills

• Social Media Marketing
• Microsoft Excel
• Web Analytics
• Integrated Marketing
• Strategy
• E-Commerce
• Marketing Communications
• Facebook
• Pay Per Click (Ppc)
• Market Planning
• Online Marketing
• Online Advertising
• Analytics
• Public Relations
• Crm
• Search Engine Optimization (SEO)
• Target Marketing
• Social Media
• Customer Acquisition
• International Business
• SEO
• Digital Media
• Customer Service
• Ecommerce
• Customer Loyalty
• Customer Relationship Management (Crm)
• Strategic Planning
• Team Building
• Management
• Advertising
• Market Share
• Marketing
• Content Strategy
• Marketing Strategy
• Multi-Channel Marketing
• Leadership
• Interactive Marketing
• Email Strategy
• Branding & Identity
• Digital Strategy