Amanda McGuckin Hager
CMO & CRO @ TrueDialog | Top 20 CMO | 50 CMOs to Watch | 4x Exit
- Role
- Chief Marketing & Revenue Officer at TrueDialog
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Amanda McGuckin Hager
50 CMO\'s to Watch (Pavilion)Austin\'s Top 10 B2B Lead Gen Marketers The Top 200 voices in Big Data & AnalyticsThe Top 50 Austin Techies to follow on TwitterMarketing Sherpa\'s Top 3 Inbound Case Studies of 2014SUMMARY:As a high-tech Marketer, I bring 20+ years of combined experience in Marketing, Public Relations, Sales, and Finance to offer strong Business Acumen and outstanding Marketing results. Marketing Leadership through:• Strategy & Action Plan Creation• Metrics Analysis & Objectives Development• Fostering, Mentoring and Growing Teams• Department Operations (Budgets, Reporting, HR, etc)Lead/Demand/Response Generation through:• Demand Gen Infrastructure Architecture, Process Development• Integrated, Targeted & Strategic Programs/Campaigns • Public Relations & Events Sales Support through:• Website UI/UX Best Practices • Collateral/Demo Production• Lead Qualification ProgramsSpecialties- Pipeline creation through strategic Marketing activities- Fostering strong, cohesive teams (internal & cross-collaborative)- Project ManagementBIO: Amanda is a B2B technology marketer with over 20 years of experience. Amanda developed her business acumen by repeatedly scaling metrics and creating value for a number of VC-backed startups (YouEarnedIt, BlackLocus, Infochimps), and established technology companies like: Rackspace, Dell, SolarWinds (Forbes #1 Best Small Company in America), NetQoS (bought by CA), PeopleAdmin (a Vista Equity Portfolio Co), and Pervasive Software.She is a longtime startup mentor at Capital Factory and Tech Stars Austin. Amanda is an accomplished speaker, board member, and advisor who believes in integrity, the value of community, and the power of connection. She has lived and volunteered in Austin for nearly 30 years. Contact her @ almhager (at) gmail.com
Experience
Chief Marketing & Revenue Officer
Aug 2024 — Present · Austin, TX, US
TrueDialog is a leading business SMS solutions provider, empowering businesses of all sizes to send targeted text messaging to create material connections with prospects and customers. Customers in Marketing, Customer Success, Sales, and Product use its award-winning platform to communicate effectively with consumers to drive business metrics. TrueDialog is trusted by thousands of brands, including Coca-Cola, Hilton, Kansas City Chiefs, Northern Tool, SubjectWell, and Tulane University.
Education
Texas State University
BA, English
Texas State University
BA, Philosophy
Skills
- Community Marketing
- Leadership
- Inbound Marketing
- Marketing Communications
- Market Planning
- Customer Engagement
- Demand Generation
- Digital Marketing
- Brand Development
- Social Media
- Product Marketing
- Direct Sales
- Cloud Computing
- B2b
- Customer Relations
- Market Research
- Direct Marketing
- Online Advertising
- Enterprise Software
- Analytics
- Public Relations
- Business Strategy
- Salesforce.com
- Management
- Team Building
- Brand Management
- Cross-Functional Team Leadership
- User Experience
- Marketing Strategy
- Sem
- Lead Generation
- Interactive Creative Direction
- Customer Acquisition
- Multi-Channel Marketing
- SEO
- Mentoring
- Marketing
- Team Leadership
- Sales Support
- Sales Operations
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