Amanda Wawryk
Director of Editorial @ZOOMER
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WORK HISTORY
Director of Editorial @ZOOMER
CA
Editorial Leadership & Strategy: Oversee editorial operations across multiple brands (Daily Hive, Curiocity, blogTO, MobileSyrup), including content production, strategy, interdepartmental collaboration, and aligning with corporate goals-Team Management & Development: Lead, coach, and train senior editors; communicate goals and KPIs clearly across cities, channels, and teams to ensure alignment and performance-Performance & KPI Ownership: Set, track, and manage KPIs for editorial success; ensure performance is measured and goals are communicated across all relevant levels-Cross-Functional Collaboration: Work closely with video, social, sales, and product teams to maximize content impact, revenue opportunities, UX, and audience engagement-Content Innovation & Contribution: Support content growth through ideation and by occasionally contributing editorial pieces that enhance brand voice and audience connection-Budget & Resource Management: Oversee the editorial budget in collaboration with Finance to optimize resource allocation across teams and initiatives-Brand Representation & Culture Building: Represent the company at events, foster a collaborative and respectful culture, and travel as needed to support team and brand growth.
EDUCATION
British Columbia Institute of Technology
Public Relations/Marketing Management
Columbia Academy
Diploma in Broadcast/Performing Arts
SKILLS
ABOUT AMANDA WAWRYK
With nearly two decades in journalism and editorial leadership, I thoughtfully turn complex ideas into clear, compelling stories. As Director of Editorial for several of Canada\'s largest online news sites, I lead senior teams, shape content strategy, and ensure strong brand voice across platforms. Beyond editorial leadership, I collaborate cross-functionally with executive leadership, product, and revenue teams. What sets me apart is my ability to lead teams through drastic change, inspire collaboration, and deliver communications that inform, influence, and build trust. I’m passionate about reaching audiences authentically, and strengthening reputation through strategic communications.
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