Amanda Tuttle
Brand Strategist at Kohler
- Role
- Brand Strategist at Kohler Co.
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Amanda Tuttle
Curious minded strategist passionate about uncovering and synthesizing problems. Eager to…
Experience
Brand Strategist
May 2022 — Present
Led the brand strategy behind the destination-wide, hospitality rebranding of Kohler, Wisconsin, partnering with internal and external creative and media teams to execute. • Created audience personas rooted in 1st and 3rd party data and research to inform marketing strategies, creative development, and media targeting.• Managed the development of a quarterly dashboard to synthesize results of paid, owned, and earned media, uncovering insights that improved marketing performance.• Developed a go to market strategy for enterprise-wide sustainability efforts to drive long term brand health and consumer trust.• Developed and briefed working teams and leadership on the creative strategy for over 20 initiatives in 2 years, articulating inspiring insights and challenges partners are excited to solve.
Education
State University of New York at Binghamton
Bachelor of Science in Management
2011 — 2015
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