Amanda Turner

About Amanda Turner

Creative leader with intuitive vision that can anticipate market shifts and implement innovative strategies and solutions so brands maintain a leadership position. Grounded in the analytics & financials of the business supporting all recommendations. 20 years of product innovation experience in performance products for both hard lines and soft lines with a specialty in sustainable material inputs. Passion for improving existing conventional products through enhanced performance features while pushing the boundaries of sustainable raw materials and manufacturing processes to reduce impact and provide a greener solution.

Experience

1. SVP, Product and Strategic Growth

   ettitude

   May 2021 — Present · Los Angeles, CA, US

   Own Product, Impact & Textile Sales P&L, setting success metrics, forecasts, and ROI to drive scalable and profitable growth- Build and execute the company’s long-term growth strategy, including the IP roadmap and a clear path to low-cost, low-impact commercialization of proprietary fiber and material innovations- Spearhead bio-based textile and material innovation, leveraging biomimicry principles and regenerative feedstocks to develop commercially scalable, environmentally responsible materials- Lead end-to-end supply chain management for both ettitude (DTC) and ettitude MATERIALS (B2B), optimizing sourcing, production, and logistics to support innovation and market expansion- Oversee ettitude MATERIALS B2B division, driving sales, business development, and strategic partnerships to accelerate adoption of proprietary textile technologies- Drive impact reduction and circularity initiatives, integrating decentralized processing, alternative feedstocks, and closed-loop systems while ensuring compliance with SBTi goals, third-party LCA validation, supply chain traceability, and global environmental standards.

Education

• Santa Reparata

  Fashion, Italian language

  2005 — 2006

• Loyola Marymount University, College of Business Administration

  BA, Business Administration, emphasis in Marketing

  2001 — 2005

• Lorenzo di Medici

  Italian, Architecture, Fashion, and International Business

  2004 — 2004

• Carlsbad High School

  High School Diploma

  1998 — 2001

Skills

• Fashion
• Marketing
• Sales
• Negotiation
• Customer Service
• Microsoft Office
• Powerpoint
• Business Planning
• Microsoft Excel
• Illustrator
• Research
• Microsoft Word
• Business Travel
• Leisure Travel
• Merchandising
• Design Management
• Product Development
• Production Managment
• Global Sourcing
• Italian Languages
• Creative Direction
• Management
• Apparel
• New Business Development
• Marketing Strategy