Amanda Sweeney

About Amanda Sweeney

HI! I’M AMANDA I design transformative experiences that make complex systems feel…

Experience

1. Ux Design Lead - Marketing and Sales

   Capital Group

   Jun 2021 — Present

   An Innovator’s DNA and Method certified instructor and customer-centric professional with the ability to create the vision, strategy and roadmap for an $848 billion customer base, recognized for transforming customer research and insights into new revenue strategies to accelerate growth smartly for fintech companies. I provide top-notch coaching, strategy and hands-on services on innovation, Design Thinking, Lean UX, product management and agile methods, along with business model creation and validation, for a employee B2B and B2C organization that manages $2.5 trillion in AUM. Key contributions and results include: • Designed and launched a new client portal for all of Capital’s B2B clients for a client base representing $848 billion ($152 billion in gross annual sales) by conducting user research, transforming unstructured customer data into actionable insights and design criteria, which uncovered new zero-sum and organic growth revenue strategies • Went from 0-to-launch for a personalized digital tool to educate Chief of HR officers in the B2B segment about retirement plan wellness, which—post MPV—generated $41 million in new sales • Developed new end-to-end organization playbooks and documentation in: UX design, customer experience, product management and engineering for employees, which created a new B2B and B2C customer acquisition and retention strategy • Leveled up cross-functional team and sales performance by delivering exceptional Design and Innovation mentoring and training services to 65+ CG employees across every major business unit in less than one week in a fully remote environment, which resulted in a World Class NPS

Education

• Wesleyan University

  Bachelor of Arts (B.A.), Classics and Classical Languages, Literatures, and Linguistics

  2008 — 2011

• University of Oxford

  Certificate, English Language and Literature/Letters

  2009 — 2010

• Chapman University

  N/A (Transferred to Wesleyan), Public Relations, Advertising, and Applied Communication

  2006 — 2008

• Product School

  Senior Product Management Certificate, Product Management

• University of Chicago

  Master of Arts (M.A.), English Language and Literature/Letters

  2011 — 2012

Skills

• Public Speaking
• Social Media
• Self-Starter
• Time Management
• Microsoft Office
• Organizational Effectiveness
• Writing
• Copywriting
• Persuasive Presentations
• Powerpoint
• Speech Writing
• Teaching
• Critical Thinking
• Highly Detail Oriented
• Multi Tasking
• Public Relations
• News Writing
• Marketing Strategy
• Editing
• Phone Etiquette
• Academic Administration
• Management
• Lesson Planning
• Research
• Curriculum Design
• Marketing