Amanda Song
Marketing Strategy and Operations at Coursera
- Role
- Director, Marketing Operations at Coursera
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Amanda Song
Marketing Operations professional with more than a decade of experience driving teams to success by implementing innovative marketing automation systems and revenue generation initiatives.Proven track record in defining marketing operations strategies that enables scalable marketing programs, efficient investment, and accountability. Specialized in translating complex business problem into a data question and leveraging technology to simplify workflows and increase productivity
Experience
Director, Marketing Operations
Sep 2023 — Present · Mountain View, CA, US
Education
Capital Normal University
B.A, English Literature
2007 — 2011
Maastricht University
Master of Science (MS), Strategic Marketing
2012 — 2013
Skills
- Market Research
- Marketing Research
- Strategy
- Data Analytics
- Marketing
- Digital Marketing
- Marketing Automation
- Spss
- Sql
- Microsoft Office
- Competitive Analysis
- Program Management
- Product Management
- Google Adwords
- Salesforce.com
- Microsoft Excel
- Marketing Analysis
- A/B Testing
- Google Analytics
- Online Survey Design
- Leadership
- Market Analysis
- Management
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