Amanda Song

Marketing Strategy and Operations at Coursera

Role
Director, Marketing Operations at Coursera
Location
San Francisco, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Amanda Song

Marketing Operations professional with more than a decade of experience driving teams to success by implementing innovative marketing automation systems and revenue generation initiatives.Proven track record in defining marketing operations strategies that enables scalable marketing programs, efficient investment, and accountability. Specialized in translating complex business problem into a data question and leveraging technology to simplify workflows and increase productivity

Experience

  1. Director, Marketing Operations

    Coursera

    Sep 2023 — Present · Mountain View, CA, US

Education

  • Capital Normal University

    B.A, English Literature

    2007 — 2011

  • Maastricht University

    Master of Science (MS), Strategic Marketing

    2012 — 2013

Skills

  • Market Research
  • Marketing Research
  • Strategy
  • Data Analytics
  • Marketing
  • Digital Marketing
  • Marketing Automation
  • Spss
  • Sql
  • Microsoft Office
  • Competitive Analysis
  • Program Management
  • Product Management
  • Google Adwords
  • Salesforce.com
  • Microsoft Excel
  • Marketing Analysis
  • A/B Testing
  • Google Analytics
  • Online Survey Design
  • Leadership
  • Market Analysis
  • Management

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