Amanda Smith

Product Manager @RideCo On-Demand Transit

Waterloo, ON, CA

Responsible for the success of the RideCo product suite, from the overall product roadmap to specific product requirements through to delivery to the market and end of life. Involved through all stages of the product line’s lifecycle and work closely with customers, product, engineering, marketing, sales, and operations teams.Own the product lifecycle from strategy to delivery, translating business goals, market needs, and customer feedback into a clear, actionable product roadmapDrive product strategy through data-driven market analysis, competitive research, and close collaboration with clients and internal stakeholdersTranslate product vision into detailed requirements, including user workflows, feature specifications, and UI concepts, ensuring alignment with engineering and system capabilitiesPartner cross-functionally with engineering, sales, marketing, and operations to deliver high-impact features in an agile development environmentAct as Product Owner in sprint planning, backlog prioritization, and resource allocation to ensure timely and high-quality product deliveryMaintain and continuously refine a data-driven product backlog by incorporating feedback from customers, sales teams, and operational insightsEngage directly with clients and partners to observe real-world deployments, validate product decisions, and identify opportunities for innovationCommunicate product updates, feature releases, and roadmap progress to internal teams and external stakeholders to support go-to-market readinessSupport product adoption and growth by contributing to customer-facing materials, including documentation, demos, and training resourcesContribute to product marketing efforts through case studies, client success stories, and cross-functional collaboration to position new capabilities effectively

Wilfrid Laurier University

Bachelor of Arts (B.A.), Psychology Research Specialist

University of Waterloo

Master of Public Service , M.P.S