Amanda Schwarz

Experience

1. Client Services Manager, Paid Media

   Gen3 Marketing

   Mar 2024 — Present · Blue Bell, PA, US

   Lead client relationships and oversees the development and execution of paid media strategies for one of the Big Four accounting firms• Manage over $5 million in annual budgets across paid search, paid social, and programmatic display channels by developing client budget forecasts and collaborating with internal operations on accounting workflows from PO creation to vendor invoice fulfillment • Host and lead campaign kick-off calls, deliver media briefs, review campaign budget allocations, and work within designed process timelines to project manage across 10+ client teams• Collaborate with paid media managers on campaign goals, optimizations, pacing, budget management and reporting functions to ensure seamless campaign execution• Ensure that paid media best practices are up to date with industry trends and assist in the facilitation of team knowledge sharing and training sessions.

Education

• Drexel University

  Bachelor of Science (BS)

  2014 — 2018

• Drexel University

  Master of Science - MS

  2016 — 2018