Amanda Schappell
Marketing Strategist & Brand Designer | Data-Driven Creative Storyteller | Turning Analytics into Impact
- Role
- Marketing Specialist at Maryland Wellness
- Location
- Baltimore, MD, US
- LinkedIn followers
- 500 followers
About Amanda Schappell
Senior Marketing Strategist & Brand Lead with 12+ years of experience shaping brand…
Experience
Marketing Specialist
May 2025 — Present · Baltimore, MD, US
I lead creative direction, brand strategy, and campaign execution for a statewide behavioral health organization committed to accessible, community-centered care. My work bridges design, data, and strategy—helping Maryland Wellness connect with hundreds of individuals through cohesive, compassionate, and measurable marketing.Key Achievements & Responsibilities:• Brand Leadership: Developed and implemented a unified brand identity across 8+ regional offices, ensuring consistent visual and written messaging across all digital and print materials.• Campaign Performance: Increased social media engagement by 85% and boosted email open rates by 40% through audience segmentation, A/B testing, and data-informed content strategy.• Creative Systems: Designed scalable templates, content workflows, and approval systems that reduced design turnaround time by 50% and improved internal collaboration.• Cross-Functional Strategy: Partner with business development, outreach, and clinical teams to align marketing goals with service delivery, recruitment, and community engagement.• Content Direction: Oversee creative production for flyers, newsletters, recruitment materials, paid ads, and social media campaigns that reinforce accessibility and trust in behavioral health care.• Analytics & Optimization: Manage reporting across Meta Ads, Mailchimp, and Google Analytics, translating campaign data into actionable insights for leadership.• Team Collaboration: Support design consistency and messaging alignment across departments.Core Focus Areas:Brand Strategy • Campaign Development • Creative Direction • Marketing Analytics • Workflow Optimization • Visual Design •
Education
Community College of Baltimore County
Associate of Arts - AA
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