Amanda Rotstein

WORK HISTORY

EDUCATION

SKILLS

ABOUT AMANDA ROTSTEIN

I am a digital storyteller, with 10+ years experience in digital communication for fashion and media brands. A creative thinker, a digital and social media strategist, and a passionate team leader and player. Overseeing social media strategy & brand partnerships at Canada’s largest media organization, I am a social media expert and architect of creative content. Having worked in the fashion and e-commerce space for many years (leading Roots Canada’s brand partnerships) I have parlayed my experience managing social and digital content to the Canadian media landscape. I facilitate the path for brands to define and design sustainable ideas, quality engagements and memorable experiences. With a passion for telling authentic stories– and diving into the data, I am always looking for the next innovative method of reaching consumers through technology. I have a proven record of accomplishment with experience in managing budgets, briefing content, and ensuring best-in-class executional strategy. With prior experience overseeing global 360 marketing campaigns to drive consumers through a sales funnel at multiple touch points I understand the bigger picture, while still maintaining a specialist expertise in all things social & digital.I have a thorough knowledge of strategic marketing for brand partnerships and help businesses leverage emerging digital trends and reach their target audience. BRAND MANAGEMENT; DIGITAL MARKETING; CONTENT STRATEGY; ECOMMERCE; SOCIAL MEDIA; EDITORIAL CONTENT STRATEGIST; DIGITAL COMMUNICATION EXPERT