Amanda Rosenbalm

About Amanda Rosenbalm

I build and scale revenue infrastructure that connects strategy, sales, and product to measurable financial outcomes. With 18+ years in enterprise SaaS, I’ve worked across sales, product, and strategy — helping organizations connect complex technology to measurable business outcomes. Most recently, I was brought in to build Business Value Services from scratch- ground 0. Within a year, I scaled it globally and integrated value discipline into our most strategic deals and expansion motions. The function influenced $15.33M in ARR across 120 opportunities, achieved 66% win rates, accelerated sales cycles, increased deal sizes by 5–10x, and contributed to a 10% reduction in discounting. I shifted the organization from feature-led conversations to financially grounded selling, trained global GTM teams, and partnered closely with GTM and product leadership on monetization strategy — including subscription packaging and AI initiatives. I focus on building systems that drive disciplined, repeatable growth, and strengthen revenue predictability across the customer lifecycle.

Experience

1. Business Value Consultant Founder & Global Lead, Business Value Services

   Wrike

   Dec 2024 — Present · US

   Recruited to establish Business Value Services from inception and embed value engineering across the full customer lifecycle within a global SaaS organization.* Built and scaled BVS from concept to global adoption across NA, EMEA, and APAC* Influenced $15.33M ARR across 120 strategic opportunities in the first year; improved win rates to 66%, accelerated sales cycles by 20–40 days, and increased deal size by 5–10x* Institutionalized value governance by standardizing business cases for $100K+, ELA, and expansion motions; integrated into land, adoption, and renewal strategy* Reduced discounting through scalable business case tooling and disciplined financial modeling* Partnered with GTM leadership to align value strategy with product marketing initiatives, AI monetization, and subscription rollouts* Established enterprise playbooks and value realization frameworks were adopted company-wide

Education

• Coastal Carolina University

  Bachelor of Science in Business Administration , Finance, General

  2006 — 2009

Skills

• Project Management
• Salesforce.com
• Access
• Data Analysis
• Sales
• Microsoft Excel
• Leadership
• Microsoft Access
• Software as a Service (Saas)
• Insurance
• Testing
• Sharepoint
• Saas
• Process Improvement
• Software Documentation
• Business Analysis
• Account Management
• Business Process Improvement
• Business Intelligence
• Finance
• Management