Amanda Rodriguez
Social Media @ Cheetos
- Role
- Social Media Strategist at PepsiCo
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Amanda Rodriguez
Senior Marketing Analyst on the Frito-Lay + PepsiCo social media team, supporting Cheetos.Graduated with a B.A in Media Arts and a minor in Marketing at the University of North Texas. 7+ years of professional experience working in social media and developing digital marketing strategies. Led a number of influencer activations and campaigns across various brands including: Cheetos, Burger King, Crest P&G, Nationwide Insurance, Reliant Energy, Fidelity Investments, Toyota Latino, NBA Referee Association, Marias Gamesa, and Hawaiian Bros. Experienced with all aspects of the content creation process, such as creating content calendars and copywriting using platforms such as: Hootsuite, Sprinklr, Meltwater, Monday.com, Asana, Sprout Social, Planoly, etc. Skilled in Canva, CapCut, Adobe Premiere / Express /Photoshop and Microsoft Office. Bilingual- fluent in Spanish and English.
Experience
Social Media Strategist
Apr 2023 — Present
Sr. Social Media Strategist on the Cheetos social media team
Education
University of North Texas
Bachelor of Arts - BA, Media Arts
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