Amanda Rodriguez

Social Media @ Cheetos

Role
Social Media Strategist at PepsiCo
Location
Dallas, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Amanda Rodriguez

Senior Marketing Analyst on the Frito-Lay + PepsiCo social media team, supporting Cheetos.Graduated with a B.A in Media Arts and a minor in Marketing at the University of North Texas. 7+ years of professional experience working in social media and developing digital marketing strategies. Led a number of influencer activations and campaigns across various brands including: Cheetos, Burger King, Crest P&G, Nationwide Insurance, Reliant Energy, Fidelity Investments, Toyota Latino, NBA Referee Association, Marias Gamesa, and Hawaiian Bros. Experienced with all aspects of the content creation process, such as creating content calendars and copywriting using platforms such as: Hootsuite, Sprinklr, Meltwater, Monday.com, Asana, Sprout Social, Planoly, etc. Skilled in Canva, CapCut, Adobe Premiere / Express /Photoshop and Microsoft Office. Bilingual- fluent in Spanish and English.

Experience

  1. Social Media Strategist

    PepsiCo

    Apr 2023 — Present

    Sr. Social Media Strategist on the Cheetos social media team

Education

  • University of North Texas

    Bachelor of Arts - BA, Media Arts

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Amanda Rodriguez — Social Media Strategist at PepsiCo in Dallas, TX, US | Unifers