Amanda Reuss
Gm Brand Marketing Strategy @General Motors
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WORK HISTORY
Gm Brand Marketing Strategy @General Motors
Communicating GM\'s renewed purpose and story to the world; normalizing EVs through unique cultural moments to create meaningful change. Responsibilities include: • Brand strategy, purpose and positioning • Strategy and execution of GM Brand 2022 and 2023 Super Bowl Ad Campaigns (\"Dr. EV-il\" and \"EVs on Screen\") • Audience mapping and campaign development • Paid search and global GM.com strategy • Budget management • Paid media planning
EDUCATION
Cranbrook Schools
High School Diploma
Pepperdine University
Public Relations, Communication, General
ABOUT AMANDA REUSS
My unique background in entertainment has laid the foundation of my passion for music and film in the automotive industry. As the automotive industry is revolutionized, it will change the way we experience entertainment, and I\'m determined to win new customers for life through creative and innovative approaches. I\'m able to deliver in high-pressure, fast paced environments and work through ambiguity with strong problem-solving skills. I am a change agent who strives for continuous improvement and wins with integrity.
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