Amanda Retzer
Senior Manager, Web and Content Strategy at Yelp
- Role
- Senior Manager, Web and Content Strategy at Yelp
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Amanda Retzer
Content marketing expert with extensive experience creating and managing a full-funnel B2B content marketing strategy. Proven ability to drive results with inventive solutions, proactive leadership, and a collaborative spirit. Diverse skill set enhanced by creativity and proactivity.
Experience
Senior Manager, Web and Content Strategy
Jan 2025 — Present
Develops and leads the web and content strategy for Yelp’s B2B websites• Executes the SEO strategy for B2B marketing, including keyword research, content creation, and internal linking strategies• Oversees CRO test planning, execution, analysis, and implementation*Includes the job duties of the former Senior Content Marketing Manager role
Education
Universidad de Valladolid
Spanish
2006 — 2006
California Polytechnic State University-San Luis Obispo
Bachelor of Science (B.S.), Journalism, Spanish
2004 — 2008
Skills
- Spanish
- Blogging
- Sales
- Copy Editing
- Marketing
- Graphic Design
- Community Relations
- Editing
- Online Marketing
- Marketing Communications
- Newspaper
- Content Strategy
- Social Networking
- Social Media
- Community Development
- Online Advertising
- Editorial
- Time Management
- Press Releases
- Digital Media
- Promotions
- Social Media Marketing
- Public Speaking
- Public Relations
- Media Relations
- Storytelling
- Writing
- Advertising
- Magazines
- Sports
- Copywriting
- Journalism
- Digital Marketing
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