Amanda Pollard
Senior Editor @Houzz
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WORK HISTORY
Senior Editor @Houzz
London, GB
Using a mix of creativity and data analytics to plan a high-quality content strategy that entertains and inspires the Houzz audience. Ensuring all content is optimised for search engines.Sharing responsibility with the Editor in leading the UK editorial team.Collaborating effectively with PR, branding and marketing teams to achieve company objectives.Producing a regular editorial newsletter for email subscribers, and analysing metrics to help maintain and improve its performance.Building positive relationships with external PRs, industry experts, influencers and journalists.
EDUCATION
University of Hertfordshire
Bachelor of Arts (BA), Literature in English
KLC School of Design
Certificate, Interior Design
SKILLS
ABOUT AMANDA POLLARD
A creative and strategic editor with an indepth knowledge of content marketing and search engine optimisation. Uses both instinct and data analytics to help plan and produce well-written content that engages, inspires and informs. Harnesses journalist skills to ensure writing and editing is high quality and aligns with Google\'s guidelines of \'Expertise, Authoritativeness and Trustworthiness\'.
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