Amanda McCarthy Pirelli
Director, Planning @dentsu X
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WORK HISTORY
Director, Planning @dentsu X
EDUCATION
Saint Charles North High School
High School Diploma
Bradley University
Bachelor's Degree of Science, Advertising/Marketing
ABOUT AMANDA MCCARTHY PIRELLI
As the Director, Planning at dentsu X, a leading global media agency, I leverage my online marketing expertise and leadership skills to deliver successful digital media campaigns for various clients across different sectors and markets. I have over 10 years of experience in the marketing and advertising industry, with a Bachelor\'s Degree of Science in Advertising/Marketing from Bradley University.In my current role, I oversee a team of media supervisors and planners, ensuring alignment and integration of the media objectives and tactics with the overall campaign goals and vision. I collaborate with other departments, such as creative, strategy, and analytics, to create innovative and effective digital strategies that connect brands with their audiences. I also manage the planning, execution, and optimization of online media campaigns across multiple channels, including social media, search, display, video, and mobile. My mission is to empower my team and my clients with data-driven insights, best practices, and cutting-edge solutions.
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