Amanda Pierce

Associate Marketing Manager - Target Lead @Winky Lux

Create defined communication and marketing strategy supporting business growth for the brand as a whole, with a focus on Target -Marketing lead for Target account, the brand\'s largest retail partner -Create side by side calendar to track placements, activations, and spend YOY -Analyze sales results and promotional wins and opportunities to understand current business and guide future planning -Manage line edit and in-store display update process with assortment analysis, retailer presentations, product positioning and relevant trend data -Manage Target.com PDP copy and product carousel updates and new launches -Lead the writing and approval process of brand PDP and box copy for new and existing product refresh