Amanda Petruzzi
Director of Trade Marketing | Target, Walmart, ULTA + Costco | Launching Innovation, GTM & Omnichannel Retail Growth
- Role
- Director of Marketing (Trade) - Mass, Specialty Club at Conair LLC
- Location
- Stamford, CT, US
- LinkedIn followers
- 500 followers
About Amanda Petruzzi
Retail marketing leader with 14+ years of experience in the beauty industry, driving product development, new product launches, and go-to-market (GTM) strategies that accelerate omnichannel growth and retail execution. At Conair, I partner closely with brand, product, sales, and operations to bring innovation to life across prestige, mass, club, and off-price channels.I specialize in shopper and trade marketing, developing programs that maximize sales, improve sell-through, and win both on-shelf and off-shelf. My experience includes leading retail resets, promotional calendars, off-shelf merchandising, and seasonal programs, ensuring brand consistency while tailoring execution to retailer and channel needs—including ULTA and national retail partners.Known for blending brand strategy with retail performance, I translate consumer insights into compelling programs that drive awareness, conversion, and repeat purchase. I thrive in fast-paced environments and am motivated by complex challenges that require strong cross-functional collaboration, strategic thinking, and flawless execution.Outside of work, I’m a proud mom of three boys, a former Division I athlete, and a lifelong competitor. Sports fuel my mindset—whether it’s tennis, golf, or cheering from the sidelines—and I bring that same discipline, resilience, and team-first mentality to everything I do!
Experience
Director of Marketing (Trade) - Mass, Specialty Club
Dec 2024 — Present
Education
Quinnipiac University
BA, Public Relations
2004 — 2008
Iona University
MA, Public Relations
2008 — 2010
Skills
- Microsoft Office
- Sales
- Management
- Marketing Communications
- Social Media
- Competitive Analysis
- Marketing
- Brand Development
- Press Releases
- Public Relations
- Event Planning
- Microsoft Excel
- Microsoft Word
- Product Development
- Market Research
- Marketing Strategy
- Outlook
- Advertising
- Product Marketing
- Social Networking
- Social Media Marketing
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