Amanda Parel
Storyteller for Innovative Brands | Content & Digital Marketing Strategist | Integrated Marketing Communications Expert | Spanish Translator | Trivia Show Host
- Role
- Senior Marketing Specialist at Nestlé Professional Solutions
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Amanda Parel
Brands are not products, logos, or services - they\'re stories, and storytelling is my passion.I’m a master wordsmith with a knack for social media management, creating content that elevates engagement and resonates with the desired audience. I’ve driven results in blog traffic and clarity in communications strategy (both internal and external) for both B2B and B2C businesses. I’m an experienced writer and skilled editor who finds joy in creating, publishing, and defending the Oxford comma. I have experience in brand strategy and positioning, product marketing, content marketing strategy, SEO, and product packaging. People know me for being a proud bookworm and pun-lover. I hold a Bachelor of Arts in Creative Writing and Journalism with minors in Spanish and Rhetoric & Composition and have worked in higher education, defense manufacturing, and foodservice manufacturing.
Experience
Senior Marketing Specialist
Mar 2024 — Present · Solon, OH, US
Grow brand awareness for the reimagined Custom Innovation Group (CIG) as a boutique service provider for foodservice operators through all facets of marketing communications strategyOwn content marketing initiatives for CIG, including social posts, blog articles, SEO strategy, newsletters, video production, customer testimonials, product catalogs, and site contentLiaise with internal and marketing agency partners to develop and refine business assets, including price lists, sales division bulletins, sales training materials, and customer presentationsManage CIG PFME budget, including budget planning, set-up, and spend trackingReport and analyze digital marketing and sales data against CIG team KPIs
Education
Miami University
MiniMBA Certificate of Completion
2020
Miami University
Bachelor of Arts - BA
2016 — 2020
Archbishop Alter High School
High School Diploma
2012 — 2016
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