Amanda Pressner Kreuser

About Amanda Pressner Kreuser

I help brands show up in AI—and stay visible—as search and discovery keep changing. As a Marketing & AI Visibility Strategist, that\'s the challenge I solve for every single day.Since the initial rollout of AI search, I\'ve been fascinated by the way that LLMs \"think\" and how brands and organizations get recommended by AI tools. Today, I build AI visibility frameworks and marketing strategies for brands, with recommendations grounded in emerging research, hands-on experimentation, and nearly two decades of work across brand, content, and marketing strategy.The clients I serve range from high-growth startups to Fortune 500s, including Google Cloud, Meta, Salesforce, Morgan Stanley, Kimpton, Reebok, Peloton, Etsy, and Zillow.My work includes:> AI visibility audits to understand how and where brands are showing up, plus clear, strategic recommendations for what to do next>Optimizing content and messaging to align with how LLMs retrieve and synthesize information (AEO & GEO)>Producing content and multimedia assets built from the ground up for AI and search ecosystem visibility>Developing AI-supported workflows that make creating marketing assets and content significantly more efficient, while championing the role of humans in the process>Designing integrated marketing strategies that connect visibility in AI with broader brand, content, and growth objectivesAs the creator of the Winning Before the Click framework, I speak at conferences and build training sessions for brands on AI visibility best practices.For the past 14 years, I\'ve served as co-founder and managing partner at Masthead, an award-winning content and search marketing agency. Our agency became a long-term, highly trusted partner for brands like American Century, Prudential, Intel, OXO, Paramount, and Marriott Vacations, thanks to our ability to combine deep audience research with exceptional editorial-level storytelling.Earlier in my career, I served as a journalist, editor, and digital director for major publications, shaping editorial coverage for outlets like USA Today, Travel + Leisure, SELF, Real Simple, and Cosmopolitan. This work gave me a deep understanding for how audiences think and the importance of an unmistakable brand voice.I\'m also the co-author of The Lost Girls, a memoir about taking an unconventional path around the world. This led to speaking at Authors @ Google and coverage in CNN, National Geographic, and Fox News, and a Publisher\'s Weekly top pick. I\'ve always believed there\'s value in \"getting lost,\" especially when you\'re figuring out what comes next.

Experience

1. Columnist

   Inc. Magazine

   Jan 2016 — Present · New York, NY, US

   I write a weekly column for Inc magazine called \"The Content Playbook.\"

Education

• Florida State University

  BS, Marketing