Amanda Mitchell
Head of Loyalty, Petro-canada @Suncor
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WORK HISTORY
Head of Loyalty, Petro-canada @Suncor
Calgary, AB, CA
Responsible for transforming one of the oldest and most established loyalty programs in Canada, Petro-Points. Focused on driving value for millions of Canadians and our national retail business through providing tailored rewards, improved digital experiences, automation of processes and quality partnerships such as RBC, Canadian Tire and more. Proud to be part of the Petro-Canada Marketing Leadership team and lead a team of experts in marketing, communications, strategy, customer experience, insights and analytics. We have earned the market leader position in the fuel industry in Canada.2025 Loyalty 360 AWARDS- BEST IN CLASS Loyalty Program Partnerships- Platinum Award for Customer Engagement Strategy- Gold Award for Brand to Brand Partnerships- Gold Award for 360 Degree Brand
EDUCATION
Western University
Bachelor of Management & Organizational Studies, Specialization in Human Resources
Smith School of Business at Queen's University
Master of Business Administration, MBA 2023
Harvard Business School Executive Education
Suncor Harvard Connect Leadership Program
Harvard Business School Executive Education
Suncor Harvard Engage Leadership Program
ABOUT AMANDA MITCHELL
Amanda has 20 years experience in getting stuff done. She lives to achieve big goals; whether it’s building something new, managing change, or designing a strategy to strengthen results for the future, she will commit herself and engage others around her to make it happen.
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