Amanda Mitchell

Executive Director of Fundraising @Scope

Bournemouth, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2023 — Present

Executive Director of Fundraising @Scope

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EDUCATION

1988 — 1992

Bournemouth University

BA (Hons), Business Studies

SKILLS

Integrated MarketingCrm SoftwareStrategyMarketing CommunicationsOnline MarketingOnline AdvertisingFinancial ServicesCrmDirect MailPpcProposition DevelopmentLead GenerationSocial MediaCustomer AcquisitionCustomer RetentionBrand DevelopmentStrategic PlanningManagementAdvertisingDatabase MarketingMarketingFundraisingMarketing StrategyIntegrated Campaign DevelopmentCustomer InsightMulti-Channel MarketingLeadershipCampaign ManagementFinancial SectorEvent ManagementDigital StrategyMarketing ManagementEmail MarketingDigital MarketingB2bDirect MarketingFinancial Se

ABOUT AMANDA MITCHELL

An accomplished, results driven senior marketing & fundraising leader having operated at Head of Department and Director level over the last 10 years, with diverse industry experience covering charity, financial services, travel and retail Vast marketing & fundraising experience covering all areas including direct and digital marketing, ATL campaigns, research, PR, brand and product management, controlling large marketing budgets ranging from £5million to £30 million plus Inspirational leader of people managing teams from 10 to 100 people, including large restructures, building teams from scratch and outsourcing where required Natural strategic thinker with the ability to translate strategy into successful marketing campaigns Ability to conceptualise and orchestrate high performing marketing campaigns that deliver high response rates as well as reinforcing and building brand awareness. Adept at managing change at a marketing and corporate level, managing projects such as CRM system implementation, HR change such as pensions, reward and benefits and Rebranding.

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