Amanda Meier

About Amanda Meier

As a Brand Specialist, I work on various projects and initiatives to enhance the brand image and reputation of the company. I collaborate with internal and external stakeholders to create and implement effective marketing and communications strategies, such as creative media campaigns, website creation, and employee communications. I am also a Freelance Digital Designer, helping small businesses around the metro area to grow their online presence and reach their target audiences. I use my skills in web design, writing, and growth marketing to create engaging and user-friendly websites, newsletters, and social media content. I have a Bachelor\'s degree in Marketing/Marketing Management, General/Communications and Journalism from the University of St. Thomas, where I was a Deans List Recipient. I am certified in Talent Marketing, User Experience Design Essentials, and Wix Partner. I am passionate about diversity, equity, and inclusion efforts and supporting my colleagues\' success. I would love to connect with you and learn more about your professional goals and interests.

Experience

1. Brand Specialist

   Sun Country Airlines

   Oct 2022 — Present

   Key Achievements- Spearheaded the development of a robust social media strategy resulting in a 23% increase across platforms in follower growth within a year- Orchestrated and managed destination content trips, harnessing professional imagery, short-form, and long-form video content creation- Led the management of social profiles while actively contributing to the evolution of the Employee Value Proposition (EVP) and overall employer brand.Current Responsibilities- Social Media Management: Overseeing multiple platforms, ensuring consistent engagement, and implementing strategies for sustained growth- Photography & Videography: Capturing and producing high-quality visual content to support brand storytelling and marketing initiatives- Employment Brand Work: Contributing significantly to the development and enhancement of the company\'s EVP and employer brand- Stories Platform: Initiated and maintain an external communications site,\'Stories\', augmenting the company\'s outreach and storytelling capabilities. Designed the website and continue to ensure the alignment of content strategy with the brand’s online presence.

Education

• University of St. Thomas

  Bachelor's degree

  2015 — 2019