Amanda McNeely
Strategic marketer across animal nutrition and food production
- Role
- Marketing Manager, Americas at Church & Dwight Co., Inc.
- Location
- Brooklyn, WI, US
- LinkedIn followers
- 500 followers
About Amanda McNeely
Want your brand to stand out among the competition? So do I. I have a real passion for brand planning and brainstorming and live for well-executed tactics. Tactics that stand out in a sea of sameness. To my colleagues, I\'m known for my drive, attention to detail, budget consciousness and asking the tough questions.
Experience
Marketing Manager, Americas
Feb 2024 — Present
Develop and execute marketing plans and strategies to promote Arm & Hammer Animal and Food Production products ensuring alignment with overall business objectives- Conduct market research and analysis to identify customer needs, market trends, and competitive landscape to drive effective marketing strategies- Collaborate with cross-functional teams, including sales, product development, and operations, to ensure the successful launch of new products and initiatives- Manage the marketing budget and allocate resources effectively to maximize ROI- Create and implement marketing campaigns across various channels, including digital marketing, social media, print, and trade shows- Plan and execute promotional activities, such as product demonstrations, webinars, and customer events- Monitor and analyze marketing metrics and KPIs to measure the effectiveness of marketing campaigns and provide insights for continuous improvement- Stay up-to-date with industry trends and competitor activities to identify new opportunities and maintain a competitive edge- Develop and maintain strong relationships with key customers, industry influencers, and partners to drive brand advocacy and increase market share- Collaborate with the global marketing team to leverage best practices, share insights, and align marketing strategies across regions- Drive sustainable sales growth and enhance customer retention through data-driven marketing initiatives and targeted customer engagement strategies.
Education
UW-Madison
Bachelor of Science in Agricultural Sciences, Animal Science and Life Sciences Communication
2008 — 2012
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.