Amanda Mazzola

About Amanda Mazzola

I am a senior strategy and go-to-market leader focused on building scalable partner ecosystems and durable operating models that drive long-term enterprise growth.My work sits at the intersection of strategy, partners, and execution. I translate complex market dynamics into clear narratives, actionable GTM frameworks, and systems that teams can actually operate. I specialize in building clarity, structure, and momentum in complex organizations, enabling teams to move decisively and responsibly.Over my career, I’ve led global partner and multi-industry initiatives, designed GTM strategies that scale across regions, and built frameworks that align product, sales, partners, and leadership around a single story. A core part of my leadership philosophy is developing people by creating clarity, ownership, and space for teams to operate at their highest potential.I’m known for- Systems thinking and long-range strategy- Turning fragmented inputs into coherent executive narratives- Building partner ecosystems that scale without losing quality- Leading with accountability, clarity, and calm under pressureI am motivated by roles where I can own outcomes, develop strong leaders, and solve complex problems at scale, whether at the division or enterprise level.

Experience

1. Head of Global Partner Strategy and Go-to-market

   HERE Technologies

   Jun 2024 — Present · Chicago, IL, US

   Lead global partner strategy and GTM across multi-industry markets, designing operating models, narratives, and frameworks that align partners, sales, and leadership around scalable growth. Own partner GTM coherence from strategy through execution, with a focus on clarity, accountability, and long-term value creation.Act as single-threaded owner for partner GTM direction, integrating cross-functional input into clear executive-level recommendations.

Education

• Western Michigan University

  Bachelor of Science (B.S.), Imaging Systems, Business focus

  2002 — 2006

Skills

• Program Management
• Business Strategy
• Strategic Planning
• Product Management
• Business Relationship Management
• Vendor Relationship Management
• Integration
• Leadership
• Advertising
• Marketing
• Social Media Marketing
• Marketing Strategy
• Sales
• Purchase Management
• Social Media
• Contract Negotiation
• Management
• E-Commerce
• Customer Service
• Account Management
• Event Management
• Powerpoint
• Digital Marketing
• Trade Shows
• Email Marketing
• Direct Marketing
• Microsoft Office
• Direct Mail
• Event Planning
• Business Development
• Acquisition Integration
• Communications Strategy
• Internal Development & Enrichment Programs
• Product Launches
• Build Strong Relationships