Amanda McGonigle
Chief Revenue Officer, Kiwi for Gmail
- Role
- Vice President Marketing & Growth at Zive, Inc
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Amanda McGonigle
Marketing and development professional with a passion for creating and implementing marketing strategies and brand guidelines. I love leading organizations through hyper-growth stages where I can flex both the creative, and data-driven sides to these marketing roles.I’m the best version of my work-self when I’m digging in to the following:Branding & RebrandingAnnual Appeals & ReportingFundraising Market Research & Analytics Website design and development Adobe Create SuiteProduct & Service Launch Print & Digital DesignEmail, print & social media campaign PPCSEOOutside of work, I love to spend time with my family, travel, and sip coffee.
Experience
Vice President Marketing & Growth
Jul 2021 — Present
Joined the team in July 2021 to take over Marketing & Sales operations, and breathe life into an 4 year old application. Implemented company-wide brand guidelines. Lead Kiwi for Gmail through a successful and profitable Pricing Restructure.Exceeded all Sales & Marketing KPIsAssisted with documentation, market research and presentation during funding rounds for new spin-out product.A/B Testing & Multivariate testing across all channels, including Website/Socials/E-Mail, etc. Implemented a new successful B2B product, Kiwi for Teams, that helped to launch the software into the enterprise space. Helped to grow revenue 50% YoY with minimal ad-spend and high ROI
Education
UMass Boston
Bachelors, Marketing
2008 — 2010
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