Amanda Lupo

About Amanda Lupo

Customer Marketing & Advocacy Leader with 7+ years of experience building high-impact programs that turn customers into champions. Proven track record of launching global customer advisory boards, producing compelling stories across EMEA, LATAM, and North America, and scaling testimonial programs aligned to GTM priorities. Collaborative, strategic, and passionate about amplifying authentic customer voices across channels and regions.

Experience

1. Senior Customer Advocacy Manager

   Workiva

   Oct 2024 — Present · NY, US

   Lead Workiva’s global customer story program, turning customer success into compelling narratives that fuel marketing, sales, and brand impact. Partner cross-functionally across content, design, digital, social, and paid media teams to scale storytelling across North America, EMEA, and LATAM.Own end-to-end execution of customer case studies and testimonials, from stakeholder selection and interviews to final approvals and publication.Manage relationships with key customer advocates, ensuring a light-lift, collaborative experience with full narrative and image review rights.Coordinate and align multiple internal teams (Content, Digital, Design, Video, PR) to bring stories to life across channels, including Workiva.com, LinkedIn, and paid campaigns.Drive strategic prioritization of story pipeline, mapping customer content to campaign themes (e.g, ESG, Financial Reporting, GRC) and high-impact accounts.Oversee global content production processes, collaborating with regional marketing leads and vendors to localize and promote stories across markets.Grow Workiva’s group reference call program by identifying and preparing customers to share their stories through webinars and peer-led Q&A sessions with prospects.Partner with Sales and Marketing teams to enable use of customer stories and references in field enablement and buyer journey assets.

Education

• Fairfield University

  Bachelors of Science, Accounting

  2009 — 2013

Skills

• Microsoft Office
• Teamwork
• Online Advertising
• Social Media
• Statistics
• Research
• Marketing
• Search Engine Optimization (SEO)
• Recruitment Advertising
• Pay Per Click (Ppc)
• Social Media Marketing
• Public Speaking
• Customer Relationship Management (Crm)
• Customer Service
• Microsoft Word
• Spanish
• Leadership
• Client Liaison
• Strategic Planning
• Client Services
• Microsoft Excel
• Powerpoint
• Teaching
• Time Management