Amanda Liu
Vice President, Research and Client Strategy @Interpret
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WORK HISTORY
Vice President, Research and Client Strategy @Interpret
As VP of Research and Client Strategy, I partner with clients to design custom, mixed-method research that directly informs business, brand, and product strategy. I specialize in building fit-for-purpose research approaches, aligning methodology, scope, and investment with the decisions clients need to make.While custom research remains the foundation, my role now expands into a broader solution model that leverages Interpret’s full capabilities, including UXR, consumer panel building, gamers on demand, and expert evaluation. The goal is always the same: to connect consumer insights to product and brand decisions in a way that drives winning strategies and stronger consumer experiences.
EDUCATION
East China University of Political Science and Law
bachelor, Human resource management
University of Nevada, Las Vegas
Master of Science (MS), Hotel Adminstration
ABOUT AMANDA LIU
Experienced professional specializing in market research, consumer insights and data analytics.
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