Amanda Karkar
Event Manager @Addepar
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WORK HISTORY
Event Manager @Addepar
Developed and implemented cohesive field event logistic plans, including meetups, trade shows, sponsorship deliverables, hosted dinner logistics, and webinars, resulting in a notable 65% increase in event engagement and driving alignment with overarching business objectives- Conceptualized and executed regional community events, significantly enhancing brand awareness to showcase expertise and cultivate and nurture relationships for the target audience while generating pipeline opportunities- Implemented robust metrics and KPI tracking, using data-driven insights and conducting post-event reporting in Salesforce to optimize future event and webinar strategies for sustained success and enhanced ROI- Collaborated with sales and product marketing to ensure field marketing strategies resonated effectively with sales goals and product positioning, thereby facilitating upsell opportunities and fostering new business relationships- Negotiated vendor contracts and managed third-party vendor relationships, developed and managed event budgets, and curated event collateral, such as event registration pages, invitations, and promotional materials, to drive event attendance and engagement.
EDUCATION
Sonoma State University
Business Administration and Management, General
University of the Pacific
B.S., Business Administration – Management and Human Resources
Diablo Valley College
Business Administration and Management, General
SKILLS
ABOUT AMANDA KARKAR
As a seasoned events management and partner marketing professional with over 7 years of…
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