Amanda Kohanik

About Amanda Kohanik

Passionate about storytelling and its impact, I work in both the data analytics and writing worlds to emphasize the power of telling the right story at the right time, no matter the medium.By day, I work as a Data Strategist at fusepoint, by Power Digital Marketing. I work with our clients on all things data and measurement, including media mix modeling and matched market tests, in order to achieve smarter, more efficient marketing spend when testing on incrementality. I am proficient in Python, PowerBI, SQL, Tableau, and R for data analysis and visualization, with prior experience in project management for generative AI use cases and data strategy.By night, I write, volunteer for women\'s nonprofits, and advocate for social change through various mediums. I am the author of \"Her Favorite Color Was Sunshine Yellow\" and have served as guest editor for literary magazines, been published in multiple literary publications, and led workshops highlighting the power of women\'s voices. Currently, I am writing my debut novel, a feminist dystopian fiction book centered on womanhood and censorship.

Experience

1. Author

   Kindle Direct Publishing

   Oct 2020 — Present

   Self-published a poetry collection, “her favorite color was sunshine yellow,” via Amazon KDP after 5 months of manuscript writing, formatting, and interior/exterior design for both paperback and ebook versions.Harnessed social media and website data to grow an audience of 1700+ on Instagram, and sell 100+ books within first 6 months.Designed and launched a Wordpress website and Etsy shop to market and sell to readers across the world.Now being sold on Amazon (worldwide), Barnes & Noble, Walmart, Chapters Indigo (CA), Book Depository (UK), Booktopia (AUS), and local retailers, as well as Etsy for signed copies and Ingram\'s book distribution service.

Education

• Babson College

  Bachelor of Science - BS, Business Analytics