Amanda Kaiser

About Amanda Kaiser

As a globally-minded editorial leader, I excel at developing winning content strategies that generate growth for companies and resonate with a designated audience. Adaptability is one of my core strengths. I thrive on change- whether that means transitioning to a new industry (legal, financial, fashion/retail etc.) in record time, leading M&A integration efforts, or navigating a new country or cultural environment. Before relocating back to the United States, I worked and lived in Italy, Japan and Hong Kong. I am also bilingual in Italian and English.At Today\'s General Counsel/Today\'s Business Leader, I am leading an editorial team and developing an ambitious growth strategy for a portfolio of B2B publications and content platforms focused on professional development.Since I joined the company, we\'ve delivered a 28% spike in sessions and a 46% surge in visitors to the Today’s General Counsel website in eight months time. We\'ve also launched a successful social media strategy: LinkedIn: 6.2% engagement rate,+121% in net follower growth,+1,516% in impressions in the first eight months.At S&P Global, I revamped and redesigned a stagnant out-of-date internal website for employees and drove a 157% spike in page views. I also developed and launched an internal monthly newsletter garnering a 31% engagement level, making it one of the best-performing newsletters and announcements coming out of the division. I’m a self-starter who loves to tackle new, complex challenges. I excel at effective, accurate and persuasive communication. I also have experience working in cross-functional teams within a highly matrixed organization like S&P Global, which executed one of 2022’s largest corporate mergers with IHS Markit.

Experience

1. Editor in Chief

   Today\'s General Counsel

   Aug 2023 — Present · New York, NY, US

   I am spearheading an ambitious editorial growth strategy and instituting efficiency-boosting frameworks at a niche B2B publisher specializing in the legal industry and other professional categories (Today’s General Counsel is the flagship publication of parent company Today\'s Business Leader). • Optimizing a content strategy for websites, a bi-monthly thought leadership magazine and 8 newsletters, boosting editorial quality, streamlining workflow and maximizing efficiencies for about 50-60 pieces of content per week. • Delivering a 28% spike in sessions and a 46% surge in visitors to the Today’s General Counsel website over the first eight months of my tenure.• Recruiting new influential contributors and partnering with them to refine their writing, improving the overall quality and readability of the content.• Launching a successful social media strategy. LinkedIn: 6.2% engagement rate,+121% in net follower growth,+1,516% in impressions in the first eight months.• Breaking down silos, fostering stronger communication and collaboration between members of the team.

Education

• Indiana University Bloomington

  BA

Skills

• Journalism
• Storytelling
• Editing
• Feature Articles
• Editorial
• Magazines
• Fashion
• Social Media
• Breaking News
• Copy Editing
• Freelance Writing
• Blogging
• Writing
• Fashion Writing
• Journalism Education
• Publishing
• Press Releases
• Media Relations
• Italian
• Asian Culture
• Business Journalism
• Finance
• Copywriting
• Online Publishing
• Fashion Journalism
• Photo Editing
• Photography
• Japanese Market
• China Manufacturing
• European Markets
• China Business Development
• Retail
• Beauty Industry
• Wordpress
• Photoshop
• SEO
• Fashion Shows
• Branding
• Interviewing
• International Trade