Amanda Janssen-Egan

About Amanda Janssen-Egan

Seasoned media strategist with a track record of building and executing results-driven…

Experience

1. VP, Media and Digital

   C.O.nxt

   Feb 2023 — Present · Hartland, WI, US

   Previously Media DirectorClient ExperienceB2B: Dairyland Seed, Merck Animal Health, Sensehub, Papillon Agricultural Company, Agrofresh, Furst Mcness, Arm & Hammer, Parnell Veterinary Pharmaceuticals, EVERSANAB2C: Midwest Orthopedic Specialty Hospital, Orthopedic Hospital of Wisconsin, Planned Parenthood of Wisconsin, Vivent Health, Good Source Foods, Centers for IndependenceLeads/facilitates the media strategy and media planning processes for the book of business across all paid media channels: OLA, OTT, Social, Search, Streaming Audio, OOH, Radio, TV, Print and any experiential or brand activation type initiatives within B2C and B2B marketsManages the execution of all media plans through a KPI focused lens, including research, preparation of media budgets, schedules of insertions, contracts, and supporting materials.

Education

• University of Wisconsin–Oshkosh

  Bachelor of Arts - BA, Major: Communication, Journalism, and Related Programs Minor: Spanish Language

  2001 — 2005

Skills

• Advertising Sales
• Public Relations
• Media Strategy
• Interactive Marketing
• Online Advertising
• Outdoor Advertising
• Mobile Marketing
• Customer Service
• Brand Management
• Advertising
• Digital Marketing
• Integrated Marketing
• Television
• Interactive Advertising
• Media Strategy, Media Planning, Media Buying, Negotiation, Customer Service
• Media Planning
• Radio Advertising
• Media Research
• Negotiation
• Email Marketing
• Social Media Marketing
• Media Buying
• Copywriting
• Broadcast
• Market Research
• Digital Strategy
• Sem
• Radio
• Facebook
• Social Media
• Online Marketing
• Digital Media