Amanda Holden

About Amanda Holden

Some people say I am a unicorn – a successful creative marketing strategist with a mind for analytics and operational processes and a passion for supporting and coaching a team. On paper, I am an award-winning marketing professional with over twenty years of experience in real estate and utility management B2B SaaS marketing, most of which was spent in a leadership role. In reality, I’m the go-to team player that loves to find all the answers and help others be successful. I have expertise across a full range of marketing disciplines and event execution. My background includes extensive work in marketing campaigns strategy and execution, digital marketing and analytics reporting, content creation, sales support, internal and external communication across buyer personas, product marketing and go-to-market launches, trade show management and creative. I can offer outstanding skills for budget planning and management, execution of multi-media and direct marketing campaigns, and sales team lead generation. I consistently strive for additional knowledge and responsibility to meet and exceed the goals of the company. I possess a solid educational foundation in business management and marketing concepts and tools and thrive in both independent and team environments. I can share my previous successes with strategic planning, managing projects, presentations, and implementing improvements. In addition to being awarded Exhibitor Magazine’s All Star Award in 2010, I’ve also received several excellence awards from Yardi including the last 4 years running 20••••19.

Experience

1. Senior Manager, Marketing Campaigns

   Yardi

   Oct 2022 — Present

Education

• University of Phoenix

  BSBM, Business, Marketing

  2002 — 2005